Social media at the tipping point
27 March, 2023 - 13:39 by felixThis is an unoffical translation of "Die Sozialen Medien am Kipppunkt" (Le Monde Diplomatique, March 2022)
The growth of the major social media platforms has been so rapid that it's hard to imagine our daily lives without them. Yet Facebook, with 2.9 billion users, is not yet 20 years old. Twitter, which is used by 330 million people, was created in 2006, and Instagram, which is used by 1.2 billion people and is now part of Facebook's parent company Meta, was created in 2010. However, their spectacular rise makes it easy to forget that the practice of digital community goes back much further. The desire to be in touch with like-minded people, whether they live in the same neighborhood or on another continent, has been one of the drivers of the Internet's civic development from the very beginning.
Even before the emergence of the World Wide Web in the early 1990s, mailing lists, Usenet groups (thematic discussion forums) and bulletin board systems (local computers that could be accessed directly via modem) provided a variety of platforms that enabled technically savvy users to exchange information and to network. The commercial service providers from Silicon Valley merely made this practice socially mainstream by creating user-friendly offerings that were enormously profitable for the investors.