Anti-communication and fictious commodities3 May, 2019 - 11:26 by felix
15 years ago, Mark Zuckerberg launched Facebook, then still called thefacebook, as a network for students at Harvard University. Today, almost 2.7 billion people use its services. And for 15 years he has been stressing like a prayer wheel that "connecting" and "sharing" make the world a better place and that Facebook stands for the epochal transition from oppressive hierarchical bureaucracies to liberating horizontal networks.
Today, he's pretty much on his own with that statement. On the one hand, Facebook Inc. has grown into an overpowering, opaque company that has incorporated 72 companies to date, including Instagram (2012), WhatsApp (2014), and virtual reality developer Oculus VR (2014). Moreover, the ownership structure is such that Zuckerberg can exercise almost unlimited power. On the other hand, Facebook is accused of facilitating the dissemination of false or manipulative information and thus contributing to the division of societies and the intensification of conflicts, for example in Great Britain, Sri Lanka, the USA, and Myanmar.
How could a harmless idea - people should be able to communicate easily and quickly with their friends and acquaintances - unfold such a destructive force? The answer is less to be found in the idea of horizontal communication itself or in digital media in general, but in the specific way Facebook implements this idea.