The NYT has an interesting article on people who make money with the regular video shows (apparently all comedy). Through YouTube's partner program (where people can register to have adds shown next to their video -- so that youtube can be sure not to show adds on pirated content). According the a company spokesperson, there are "hundreds of YouTube partners are making thousands of dollars a month." One of the shows as an average of about 200'000 viewers with popular episodes up to three million.

Mr. Williams, who counts about 180,000 subscribers to his videos, said he was earning $17,000 to $20,000 a month via YouTube. Half of the profits come from YouTube’s advertisements, and the other half come from sponsorships and product placements within his videos, a model that he has borrowed from traditional media.

On YouTube, it is evident that established media entities and the up-and-coming users are learning from each other. The amateur users are creating narrative arcs and once-a-week videos, enticing viewers to visit regularly. Some, like Mr. Williams, are also adding product-placement spots to their videos. Meanwhile, brand-name companies are embedding their videos on other sites, taking cues from users about online promotion. Mr. Walk calls it a subtle “cross-pollination” of ideas.