Google’s well-known mission is “to organize the world’s information”. It is, however, impossible to organize the world’s information without an operating model of the world. Melvil(le) Dewey (1851-1931), working at the height of Western colonial power, could simply take the Victorian world view as the basis for a universal classiﬁcation system, which, for example, put all “religions other than Christianity” into a single category (no. 290). Such a biased classiﬁcation scheme, for all its ongoing usefulness in libraries, cannot work in the irreducibly multi-cultural world of global communication. In fact, no uniform classiﬁcation scheme can work, given the impossibility of agreeing on a single cultural framework through which to deﬁne the categories.2 This, in addition to the scaling issues, is the reason why internet directories, as pioneered by Yahoo! and the Open Directory Project (demoz)3, broke down after a short-lived period of success.
Search engines side-step this problem by ﬂexibly reorganizing the index in relation to each query and using the self-referential method of link analysis to construct the ranking of the query list (see Katja Mayer in this volume). This ranking is said to be objective, reﬂecting the actual topology of the network that emerges unplanned through collective action. Knowing this topology, search engines favor link-rich nodes over link-poor outliers. This objectivity is one of the core elements of search engines, since it both scales well and increases the users’ trust in the system.
It’s hard to avoid search engines these days. They have established themselves as essential tools for navigating the dynamic, expanding informational landscape that is the Internet. The Internet’s distributed structure doesn’t allow for any centralized index or catalog; consequently, search engines fulﬁll a central task of making digital information accessible and thus usable. It’s hard to imagine our lives without their ever-expanding digital dimension; and so it’s increasingly hard to imagine life without search engines. This book looks at the long history of the struggle to impose order on the always-fragile information universe, addresses key social and political issues raised by today’s search engines, and envisions approaches that would break with the current paradigms they impose.
Dieser Text ist publiziert in: Kroeger, Odin, Günther Friesinger, Paul Lohberger, Eberhard Ortland und Thomas Ballhausen, Hg. Geistiges Eigentum und Originalität: Zur Politik der Wissens- und Kulturproduktion. Wien: Turia + Kant, 2011, s. 19-32.
Abstract: Employing concepts developed by Gabriel Tarde and Bruno Latour, this article investigates at how a new function of the author is being defined in digital media. What is found to emerge is a practical alternative to the dichotomy between notions of possessive individualism (underlying copyright law) and simplified notions of the death of the author. Here, authorship functions less as a means to establish rigid ownership and control, but serves more as a dynamic system of accountability and reputation building capable of structuring open, collaborative processes.
Vor nunmehr 40 Jahren verkündete Roland Barthes den „Tod des Autors“ (vgl. Barthes, 1969/2000). Was zu diesem Zeitpunkt eine notwendige Abkehr einer durch den Anglo-Amerikanischen „new criticism“ bereits überholten aber in Frankreich immer noch bestimmenden Form der Autor-zentrierten Literaturkritik war, ist bald zu einem Cliché und damit zu einer Sackgasse verkommen. Vor die Wahl gestellt zwischen einer konventionellen Ausprägung der Autorschaft – Cartesianisches Ego übersetzt in bürgerliche Subjektivität untermauert durch das Urheberrecht – und einer diffundierten Autorschaft – aufgegangen im „Murmeln des Diskurses“ wie es Michel Foucault ausdrückte (vgl. 1972/1991) – erfreute sich die erstere in der Praxis einer hartnäckigen Beliebtheit. Dazu trugen auch die Kulturindustrie und der Kunstmarkt bei, deren ideologischen Kern eine übersteigerte Autorschaft ausmacht, die sie aus nachvollziehbarem Eigeninteresse bis heute mit großem Nachdruck propagieren. Die theoretische Dekonstruktion hingegen ging zum einem kaum über die Feststellung der Dezentrierung, Verteilung oder Zerstreuung der Autorschaft hinaus. Zum anderen wurde Praxis des kulturellen Schaffen, die Werke und damit Autoren hervorbringt, lange Zeit nur an den Rändern verändert. Collage, Assemblage und Appropriation als künstlerische Methoden wurden jeweils schnell assimiliert. Explizit anti-autorielle Praktiken blieben politisch und kulturell marginal (vgl. Cramer, 2008), und oftmals verhaftet im widersprüchlichen romantischen Gedanken, wonach das Zurücktreten des Schöpfers zur Steigerung der Erhabenheit des Werkes (und damit, indirekt aber umso wirksamer, des symbolischen Kapitals des Autors) führe.
I'm extremely proud that our book on the politics of search engines is out now. I know I'm totally biased, but I really think this is a great collection of essays. And it's available in English as well as in German. Two separate books, each containing original and translated texts.
“This collection gets to the heart of the most important issues concerning our global information ecosystem: Will the ‘soft power’ of one, two, or three corporations exert inordinate yet undetectable influence over what we consider important, beautiful, or true? What are the possibilities for resistance? What are the proper avenues for law, policy, and personal choices? This book walks us through these challenges like no other before it.”
Siva Vaidhyanathan, University of Virginia, author of The Googlization of Everything
The Register has an interesting article on the growing tensions between Google and Mozilla. It highlights the dangers of monopoly and the fundamental differences between non-profit and for-profit corporations and their outlook on the world.
"I look at Google and I don't see a lot of alignment with the big picture of the internet," says Asa Dotzler, the ten-year Mozilla vet who was among the team of three or four who founded the Firefox project back in 2002.
"Google is essentially an advertising company. That's where they make their money. They provide a wonderful service - primarily their search service - but it serves their advertising goals. It serves their revenue goals. The more they can know about their users, the more effective they believe they can advertise, the more money they believe they can make. That is most fundamental."
There is very little information about the back-end of Youtube (provided by a company called audible magic), which watermarks content to screen for copyright violation. But there's an interesting snippet by Viacom's general counsel.
Fricklas points to the recent MTV music awards, where Kanye West rushed the stage, grabbed the mic, and delivered his Internet-meme-producing-line, "I'mma let you finish, but…" Viacom quickly uploaded the evening's footage into the content recognition engines of sites like YouTube, which can then block exact uploads of the same footage or allow rightsholders to monetize it with ads. Viacom used the tool to block copies of the clip, but not without offering a solution of its own: the clip was hosted on Viacom websites and was embeddable and linkable.
It also points to a more flexible strategie: Block exact copies, earn money from other people's mash-ups (who themselves don't earn money).
Source: Ars Technica,Viacom's top lawyer: suing P2P users "felt like terrorism" November 16, 2009
If we want to enable free access to knowledge goods, we need to find ways to finance the first copy. The industrial business model has been to regard the costs of the first copy as up-front investment that is later recouped by controlling access to subsequent copies. This model is clearly broken, if everyone can make copies, or if the resulting price of the copies is so high, that people who need them, cannot afford it. As is the case with many drugs, particularly, but not only, in the developing world. In the case of the latter, the big idea is to move away from the patent system (which grants exclusivity as an incentive to invest in research) to a system of prices. As James Love and Tim Hubbard write in an extensive research paper:
Reforming the way we pay for R&D on new medicines involves a simple but powerful idea. Rather than give drug developers the exclusive rights to sell products, the government would award innovators money: large monetary “prizes” tied to the actual impact of the invention on improvements in health care outcomes that successful products actually deliver.
Source: James Love and Tim Hubbard. "The Big Idea: Prizes to Stimulate R&D for New Medicines." Chicago-Kent Law Review, Volume 82, Number 3 (2007)
In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part of a larger movement within the spy services to get better at using ”open source intelligence” — information that’s publicly available, but often hidden in the flood of TV shows, newspaper articles, blog posts, online videos and radio reports generated every day.
The intelligence community has been interested in social media for years. In-Q-Tel has sunk money into companies like Attensity, which recently announced its own web 2.0-monitoring service. The agencies have their own, password-protected blogs and wikis — even a MySpace for spooks. The Office of the Director of National Intelligence maintains an Open Source Center, which combs publicly available information, including web 2.0 sites. Doug Naquin, the Center’s Director, told an audience of intelligence professionals in October 2007 that “we’re looking now at YouTube, which carries some unique and honest-to-goodness intelligence…. We have groups looking at what they call ‘citizens media’: people taking pictures with their cell phones and posting them on the internet. Then there’s social media, phenomena like MySpace and blogs.”
In an attempt to connect filmmakers with the distribution power of the file-sharing community, Steal This Film director Jamie King has launched VODO. The project includes partners well known to the file-sharing community like Mininova, The Pirate Bay, isoHunt, Miro, Vuze and Frostwire, who have pledged to promote the works of VODO films.